Even when used liberally, a family of four will likely use only one 26 oz. pouch of Real Salt® every five to six months. So actually, the daily cost of Real Salt® is less than a penny. Given the high cost of food these days and the fact that salt is the primary ingredient responsible for taste in food, it makes sense to use something natural that really enhances-rather than masks-the natural flavor of foods! Additionally, the rich savour of Real Salt means using less salt.